Chris France 🤘

The Data Guild

In 2018 I led an update of the company's identity and web presence. We positioned the Guild with our combination of core values and strategic assets.

I am a lead member at the Data Guild, a venture studio. At the Guild, I've supported data products in healthcare, life sciences, marketing, agriculture and climate change. I perform commercial product strategy and user experience engineering in the context of applied machine learning.

At the Guild I have had the opportunity to work alongside world-class data scientists finding world-positive business models. We conceptualize and test new business models to find investable opportunity.

The venture studio model is useful because it situates companies in a community of builders. This helps de-risk the process and streamline the experimental flow. We operate as a community and support each other professionally to deliver complex projects.

At the Guild I have played a cross-functional role as a product strategist. I moved between products where user experience work was needed. I have often worked on the Guild itself, as seen in some of the example images below.

I worked with one of the Guild partners to develop a systematic approach to cross-referencing our research (using Gatsby, React, GraphQL and the Airtable API) such that all of our internal research could be exposed with links to external taxonomies such as the United Nations’ Sustainable Development Goals.

We worked to position the Guild in the context of major social and environmental change. These concepts were used as part of a fundraising initiative. My goal was to use color to capture energy of the Guild mission while grounding it in satellite and microscopic imagery.

As I worked on the Guild market positioning I developed a thesis that we needed to explain some of the more serious aspects of climate change as top-line aspects of our brand.

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